Collaborations

Ho-Yeon Jung stars in adidas campaign


09 06 2022

adidas has enlisted 'a raft of next generation trailblazers', including Squid Game star Ho-Yeon Jung, American gymnast Nia Dennis and Miami Dolphins quarterback Tua Tagovailoa, to showcase the brand's new minimalist sportswear capsule, partly made with recycled materials and designed with 'comfort at its core'.

The collection is said to be 'inspired by the way the next generation continues to turn tradition on its head... opting for a fresh comfort-first mindset and rejecting old-world pressures', and Jung commented 'Opting for comfort continues to prove so valuable in many aspects of my life.... This mindset and approach continues to help me progress and evolve'.

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